Digital Marketing and Content Creation
Plan and run marketing that sells: content, short-form video, graphics, Meta and Google ads and analytics, for business owners and anyone seeking a marketing role.
Scheduled classes
Tell us you are interested and the admissions team will be in touch about dates and payment.
Ask a question- Format
- Scheduled classes
- Contact hours
- 36 hours
- Sessions
- 22 across 6 modules
- Certificate
- Yes, on completion
- Who it is for
- Youth, Professionals, Corporate & Government
About this course
Two kinds of people take this course: the owner who is already selling something and is tired of posting into silence, and the career changer who wants a marketing job and needs work to show rather than a claim to make. The material is the same for both, because the skill is the same.
You work on one business for the whole course - your own, or a brief we set - and you build as you go: a positioning statement, a thirty-day content calendar, short-form videos you filmed and cut yourself, branded graphics, a live Meta campaign, a Google Search campaign, a landing page with a working payment link, and a monthly report that explains what the money bought.
You leave with that portfolio, a set of templates you keep using, and the ability to read an ad dashboard and say which campaign to kill and which to fund. You will also know what to charge if you take the skill to a client.
Teaching is in person and hands-on. You bring a laptop and a phone, and most sessions end with something published rather than with notes.
What you will cover
6 modules, 22 sessions.
Module 1: Positioning, audience and a plan that fits your budget
- Defining the offer: what you sell, to whom, and why they should care1 hr 30 min
- Building a customer profile from evidence, not guesses1 hr 30 min
- Choosing channels: where your buyers actually are1 hr 45 min
- Writing a one-page marketing plan and a monthly budget1 hr 30 min
Module 2: Content planning and copy that sells
- Content pillars and a thirty-day calendar you can keep to1 hr 30 min
- Hooks, captions and calls to action for Instagram and TikTok1 hr 45 min
- Long-form copy: landing pages, email and WhatsApp broadcasts1 hr 30 min
- Drafting with AI without sounding like everyone else1 hr 30 min
Module 3: Shooting, editing and designing on a phone budget
- Filming short-form video on a phone: light, sound and framing1 hr 45 min
- Editing Reels, TikToks and Shorts in CapCut2 hr
- Designing on-brand graphics and carousels in Canva1 hr 45 min
- A brand kit: colours, type, logo use and templates1 hr 30 min
Module 4: Paid advertising on Meta and Google
- Setting up Meta Business Suite, ad accounts and the pixel1 hr 30 min
- Your first Meta campaign: objective, audience, budget, creative1 hr 45 min
- Google Search ads: keywords, ad copy and negative keywords1 hr 45 min
- Reading the results and cutting what loses money1 hr 30 min
Module 5: Turning attention into sales
- Landing pages and link-in-bio that convert1 hr 30 min
- Selling on WhatsApp Business: catalogue, quick replies, follow-up1 hr 45 min
- Taking payment with Paystack or Flutterwave links1 hr 30 min
Module 6: Measuring, reporting and getting paid for this
- Google Analytics 4 and UTM links: knowing which post brought the sale1 hr 30 min
- A monthly marketing report a business owner will read1 hr 45 min
- Your portfolio, your first client and what to charge2 hr
Questions people ask
Do I need an existing business to take this course?
No. If you do not have one, you work on a brief we provide and build the same portfolio. If you do have one, you will be marketing it for real throughout the course.
Will I run real adverts during the course?
Yes — the paid advertising module is hands-on, because running one live campaign teaches more than watching ten. Any ad spend goes to Meta or Google directly rather than to Toko Academy, so ask the admissions team how your cohort handles it when you register.
What equipment and software do I need?
A laptop and a smartphone with a working camera, which you will use for the content and short-form video modules. The tools we teach — Canva, CapCut, Meta Business Suite, Google Ads and Google Analytics — are all free to open and cover the coursework.
Do I get a certificate, and is it a Meta or Google certification?
You receive a Toko Academy certificate of completion. It is not Meta Blueprint or Google Skillshop certification - those are the vendors' own exams, which you are free to sit afterwards. This course teaches the skills, not the exam.
Will this get me a job or clients?
We cannot promise either, and you should be wary of anyone who does. What we can do is make sure you finish with campaigns that ran, results you can explain, and a portfolio and pitch that answer what employers and clients actually ask for.
How are classes run and how do I pay?
Sessions are taught in person and are practical, so you should plan to attend with your laptop. The admissions team confirms the current fee, the cohort schedule and any instalment option before you register.