Digital Marketing & Content Creation
Overview
The Digital Marketing Course is a four-week intensive program designed to equip participants with the foundational knowledge and practical skills necessary to succeed in the dynamic world of digital marketing.
This fast-paced course blends theoretical concepts with hands-on exercises, enabling participants to learn by doing. Each week builds upon the previous one, culminating in the development of a comprehensive marketing pitch deck.
This course is ideal for aspiring digital marketers, entrepreneurs, and professionals seeking to enhance their marketing acumen with the latest digital strategies
Course Objectives
The primary objectives of this course are to:
- Understand the core concepts of digital marketing, including its evolution, key components, and its role in the modern business landscape.
- Identify and differentiate between various types of digital marketing channels
- Develop effective content strategies aligned with business objectives and target audience preferences.
- Master the principles of creating high-quality, engaging content for various digital platforms, including blog posts, articles, social media updates, and video content.
- Learn to plan and execute a consistent content calendar to maintain a steady stream of valuable content.
- Understand the importance of storytelling in content creation and how to effectively craft narratives that resonate with the audience.
- Explore the role of AI in content creation and its potential applications in automating tasks and enhancing efficiency.
- Gain proficiency in using a variety of SEO tools for keyword research, website analysis, and competitive analysis.
- Learn to effectively utilize social media management tools for scheduling posts, analyzing audience engagement, and running targeted advertising campaigns.
- Develop a comprehensive marketing strategy that aligns with business goals and target audience needs.
- Plan and execute a successful digital marketing campaign, including setting objectives, defining target audience, selecting appropriate channels, and creating a budget.
Course Outline
Week 1 - Introduction to Digital Marketing
- What is Digital Marketing
- Types of digital Marketing
- Digital Marketing Platforms
- Data and Digital Marketing
- Assignment
Week 2 - Content Creation
- How to create Content
- How to create a content calendar
- Tools for content creation
- Story telling in content creation
- AI and content creation
- Assignment
Week 3 - Tools used for Digital Marketing
- SEO tools
- Social Media Tools
- Understanding the Marketing Funnel
- Job opportunities in Digital Marketing
- Assignment
Week 4 - How to create a makerting Pitch Deck
- How to create a Marketing Strategy
- How to create a Digital Campaign Strategy
- How to create creative strategy
- Projects
- Examination
Course Outcomes
By the end of this course, students will be able to:
- Understand the core principles and concepts of digital marketing and its role in the modern business landscape.
- Identify and differentiate between various digital marketing channels and their applications.
- Gain knowledge of the key players and trends shaping the digital marketing industry
- Develop effective content strategies aligned with business objectives and target audience needs.
- Master the art of creating high-quality, engaging content for various digital platforms, including social media, blogs, and websites.
- Learn to plan and execute a consistent content calendar to maintain a steady stream of valuable content.
Gain proficiency in using a variety of digital marketing tools, including social media management tools, SEO tools, and email marketing platforms. - Understand how to leverage data analytics to track campaign performance and make data-driven decisions.
- Develop and execute successful digital marketing campaigns across various channels, including social media, search engine marketing, and email marketing.
- Learn to set clear campaign objectives, define target audiences, and measure campaign effectiveness.
Earn a certificate of completion, validating their foundational knowledge and practical skills in digital marketing.
Expert Instructors
Josiah Dauda
Instructor